businessPublished: 10 Sept 2026, 23:10Trust level: verified

Amazon Expands Shopping Features on Prime Video

Amazon Expands Shopping Features on Prime Video

Summary

Amazon is rolling out new shopping integrations on Prime Video, including a Lens-powered 'Shop the Scene' feature.

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Amazon is expanding shopping integrations across Prime Video, enabling viewers to find and buy products featured across thousands of shows, movies, and live sports events.

The feature allows customers to discover products via X-Ray, Amazon's shopping app, and a new Lens-powered tool titled “Shop the Scene.”

Source: TechCrunch

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