businessPublished: 10 Sept 2026, 01:58Trust level: verified

Apple's New CEO Revives a 25-Year-Old Steve Jobs Strategy

Apple's New CEO Revives a 25-Year-Old Steve Jobs Strategy

Summary

In his first keynote as Apple CEO, John Ternus emphasized that the iPhone will remain central to the company's future.

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Apple's new Chief Executive Officer, John Ternus, delivered his first keynote address leading the tech giant. During the presentation, Ternus drew inspiration from a strategic framework introduced by Steve Jobs 25 years ago.

Ternus made the case that the iPhone is not going anywhere, reaffirming the enduring importance of the flagship smartphone line in the company's long-term business and product vision.

Source: TechCrunch

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