businessPublished: 07 Sept 2026, 02:41Trust level: verified

Phil Schiller’s App Store Exit Reportedly Driven by Wariness Over Future Plans

Phil Schiller’s App Store Exit Reportedly Driven by Wariness Over Future Plans

Summary

Phil Schiller reportedly stepped down from his App Store role due to reservations about CEO John Ternus' plans to increase recurring revenue.

Prepared by the newsroom with AI assistance; the original link is always provided

Phil Schiller’s departure from his role overseeing the App Store was reportedly prompted by concerns regarding the future direction of the marketplace, according to TechCrunch.

Reports indicate that Schiller had significant reservations about new CEO John Ternus' strategy. In particular, the friction stemmed from Ternus' objective to drive higher recurring revenue from the App Store ecosystem.

The strategic shift and potential changes to monetization models highlight evolving priorities within the company as it seeks new avenues for revenue growth.

Source: TechCrunch

Read the original →

Latest news