financePublished: 10 Sept 2026, 07:05Trust level: verified

Samsung Targets iPhone Users with Foldables Ahead of Potential Apple Market Entry

Samsung Targets iPhone Users with Foldables Ahead of Potential Apple Market Entry

Summary

Samsung is intensifying efforts to attract iPhone users to its foldable smartphones as Apple's anticipated entry looms.

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Samsung is actively working to draw more iPhone users toward its lineup of foldable smartphones. The strategy comes as speculation mounts regarding Apple's potential entry into the foldable device category.

An entrance by Apple threatens to reshape the landscape of the foldable smartphone market. In response, Samsung is positioning its foldable devices to capture competing ecosystem users and defend its current market footprint.

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